Who we are

Rooted in tradition and refined by science

In a continent recognised for its rich heritage of traditional healers, and its wealth of naturally restorative elements and biodiversity, we embarked on a journey to find an indigenous botanical with regenerative skin benefits.

A great synthesis between female harvesters in rural Limpopo and ground-breaking scientific research led to the discovery of Bulbine frutescens, a small shrub indigenous to the dry valleys of Southern Africa. Used for generations as a remedy for skin injuries thanks to the soothing, anti-inflammatory effect of the sap.

Recent scientific research has shown the plant has a lot more to offer; the sap has clinically proven benefits in the stimulation of collagen synthesis, a fundamental process in maintaining skin’s healthy, youthful-looking appearance.

At the heart of Afari skincare is Bulbine frutescens.

What we believe

We are passionate about taking care of your skin

The skincare you use every day should make a difference in your life, as well as in the lives of those who need it most.

Each Afari product sold directly benefits the women harvesting the plants in rural Limpopo.

As an Afari customer, you keep this circle of upliftment flowing.

Our Commitment

We only use skin-friendly ingredients that have proven results

  • - No parabens
  • - No mineral oils
  • - No sulfates
  • - No silicones
  • - No petro-chemicals
  • - No synthetic dyes
  • 🐇 All Afari products are PETA approved, vegan and cruelty-free.
  • ♻ Our airless pump bottles are fully recyclable and our cartons are FSC-certified.

Founder note

My interest in beauty and skincare runs through my veins - I’ve spent years working in every sector of the industry, from advertising and editorial to retail, all in the pursuit of better understanding an industry that has the power to transform. Being South African, and surrounded by the diverse flora and fauna, coupled with a rich heritage of traditional healers, I wanted to find something special that could showcase our biodiversity to the rest of the world.

When looking for a skincare range that could tackle my fine lines and growing pigmentation, I wanted a solution in as few products as possible - not just for my needs, but also to have a positive impact on others.

Many years, numerous ‘no’s’ and countless ways of being told ‘you’ll never find that ingredient’, Afari was born.