About Afari

Rooted in tradition and refined by scienceIn a continent recognised for its rich heritage of traditional healers, and its wealth of naturally restorative elements and biodiversity, we embarked on a journey to find an indigenous botanical with regenerative skin benefits.

A great synthesis between female harvesters in rural Limpopo and ground-breaking scientific research led to the discovery of Bulbine frutescens, a small shrub indigenous to the dry valleys of Southern Africa. Used for generations as a remedy for skin injuries thanks to the soothing, anti-inflammatory effect of the sap.

  • "I keep coming back to this Afari cleanser. It gives a deep cleanse, effortlessly removing all makeup."

  • "Natural, fair trade and clean: keep an eye on this brand."

  • "The Priming Cleanser truly is life changing."